Le Meridien Summer Stories
Video/Animation · Illustration · Typography · Marketing & advertising · Graphic Design
Tools used: After Effects
The brief was to create social videos and infographics listing top tips when on holiday, to promote the launch of the new modern, luxury Le Meridian hotels. I was tasked with creating the assets with the confirmed art direction. I also had to take into consideration that I will be implementing different versions that will be translated into five languages (English, German, Spanish, French and Italian). Taking inspiration from stylish retro travel posters, we illustrated each tip as a postcard. The illustration style was playful and bright whilst retaining the classic premium look of the vintage style posters. I used Le Meridien colours throughout the illustration to keep them in line with the brand look and feel. The mood board is below to show reference.
For the infographic, our postcards sat on an unfolded travel map in the same illustration style. The map is surrounded by holiday items. For the video, we animated across the map to get a closer look at the postcards.
Each postcard was designed as its own scene, with the travel tip as the title. The illustration style followed the classic retro travel poster style as per the mood board. Each postcard was animated into a short video, where elements such as scarves and boats moved to bring it to life. The text animated gradually so the viewer can read it as it appears.